International beverage provider PepsiCo. is partnering with environmental non-profit, The Nature Conservancy to launch a program designed to promote and increase the rate of recycling for beverage containers while also protecting sources of drinking water.
Envisioned as a five year program, “Recycle for Nature” is expected to save in excess of one billion gallons of water while also protecting the drinking water supplies needed by over thirty five million people in five key geographic areas throughout the United States. PepsiCo. will provide the Nature Conservancy with approximately one million dollars in funding for each of the five years of the program. In addition, increased financial incentives have also been put in place for every percentage point the national recycling rate increases for beverage bottles.
A key focus of the program is to provide more recycling bins in key beverage buying locations such as gas stations and convenience stories. Bottled water, various brands of soda, fruit juices, and other specialty drinks are popular single-serve items in these quick stop locations that are visited by all segments of the population throughout the country.
In a recent national survey conducted by Pepsi, eighty one percent of survey participants indicated that they would like to recycle more at retail locations if waste recycling bins were readily available both inside as well as outside. It is estimated that only twelve percent of current retail locations have clearly marked and easy to find recycling containers.
WasteCare Wants You to Remember: Regardless of your business, the easier you make it for employers and customers to recycling, the higher your waste recycling rate will be. Make a plan to periodically investigate the recycling options you’re company provides. Your solution to saving money could be as simple as a few strategically placed recycling containers.