Major brands such as Pepperidge Farm and Starbucks are implementing packaging reductions and recycling programs and as way to illustrate to consumers that they are taking environmental sustainability seriously and incorporating the importance of “going green” in their corporate missions and employee communications.

Campbell Soup Corporation of Camden, New Jersey is the parent company of Pepperidge Farms and it has set a goals of cutting one hundred million pounds of packaging from its product line by the year 2020.

In working toward this goal, Pepperidge Farm recently redesigned and reduced the amount of plastic used in its packages for Goldfish and Deli Flats by sixty five percent. The new design won the company the DuPont Packaging Award for Excellence in the category of Waste Reduction and Innovation. Success has also been seen in moving to lightweight bottles for the V8 juice drinks brand.

Starbucks Coffee is currently working on addressing its corporate goal of making their beverage cups recyclable by 2015 and ensuring that all locations have access to adequate recycling opportunities and providing the infrastructure to ensure success.

WasteCare Wants You to Remember: Whether you’re a big, international company or a small, local business, setting environmental sustainability goals and identifying areas that can be improved upon, are a great way to help you “go green” while saving green!